Watertown is a hidden gem full of surprises for travelers looking for something out of the typical travel experience. It may not create headlines or compete with the charm of major cities such as London, New York City, or Paris, but its appeal stems from the secrets of its residents.
This small town provides both natural beauty and cultural depth, with a packed program of attractions including parks, rivers, and historical sites. Whether exploring recreational facilities or enjoying entertainment venues, there is a full package for everyone to have a comfortable, memorable, and fun-filled visit.
Watertown, New York, is a must-see destination for history lovers and outdoor enthusiasts both. It may be little, but its big city dreams are obvious everywhere, providing a one-of-a-kind experience that sets it apart from other locations.
1. Discover Watertown’s Bootlegging History

Discover Watertown, South Dakota’s mysteries from the Prohibition era by traveling back in time. The city was a key player in the illicit liquor trade and was well-known for its underground steam tunnels.
These secret corridors were used by bootleggers to transport liquor at this time, resulting in a very rich past. Even the notorious Al Capone is rumored to have utilized the railroads in the region, adding to Watertown’s mysterious allure and endowing it with a colorful past that continues to captivate visitors today.
The opportunity to explore tunnels and delve into the city’s distinctive history is now available to visitors. The Glacial Lakes Distillery, where you may enjoy sampling premium handcrafted spirits, is one highlight.
With locally sourced grains and pure glacial water, this distillery takes care in producing small-batch liquors that offer a unique experience with each drink. This is an exceptional experience that you won’t soon forget, regardless of your interest in history or good spirits.
2. Armenian Museum of America

Watertown is home to the Armenian Museum of America, an interesting organization that protects and exhibits Armenian history and culture.
It is a key center for Armenian-language media in the United States, and it is situated in the town with the third-largest Armenian population, behind Glendale and Fresno. This Armenian Museum is the country’s largest and most diverse, with collections comprising over 20,000 objects.
Visitors will be attracted by antiquities from Ancient Urartu, religious art, Medieval illuminations, ancient coinage, and medieval coins. The museum also houses rare books, beautiful Armenian rugs, and fine Armenian textiles.
Its highlights include a gospel book from 1207 during the Crusades, Armenian bibles printed in Amsterdam in 1666, and a prehistoric bronze archer’s belt. These antiques have incredible historical value and provide a unique peek into Armenian culture’s long background.
The museum is spread across four floors and includes history exhibitions, ethnographic exhibits, a modern art gallery, and a performance gallery, as well as a library dedicated to 3,000 years of Armenian history.
The museum also recalls the Armenian Genocide by displaying relics from the seven-year period during which the Ottoman Empire attempted to eliminate the entire Armenian community.
Over a million Armenians were killed during this disaster, and the museum’s small but symbolic memorial display serves as an unsettling reminder of the crime.
3. Watertown’s Bramble Park Zoo

When in Watertown, make sure to visit Bramble Park Zoo. This zoo, directed by the renowned Dan “Zoo Man” Miller, who has connections with the upper echelon of zoologists, stands out as one of the most interesting zoos you’ll ever see.
It is South Dakota’s second-largest zoo, covering 18 acres and housing 800 animals from 130 species from around the world as well as those native to the region.
The facilities are spectacular, with highlights including the Discovery Center, Australian Adventure, and Bear Crossing, as well as the Terry Redlin Environmental Center and the Diversity of Life Complex. For families, the interactive KidZoo provides hands-on entertainment for children. The zoo is open year-round, with longer hours from Memorial Day to the day after Labor Day.
Expect to encounter kangaroos, playful infant spider monkeys, beautiful tigers, and free-roaming prairie dogs. Visitors particularly love the antics of the friendly otters, who are always willing to entertain. Admission is only $9 for youths and adults, making it a low-cost opportunity to enjoy an exotic time admiring nature and creatures.
4. Hiking the Shores of Lake Kampeska

Lake Kampeska, located on the western outskirts of Watertown, is a hidden gem that locals like spending their days there. With almost 13 miles of shoreline, this iconic location provides numerous opportunities to enjoy the outdoors.
This beautiful lake is ideal for relaxing at the water’s edge, cooling off on a hot summer day, or participating in summertime activities.
Begin your journey at The Prop, a popular local spot known for its famed garlic burger. Remember to leave your business card or a dollar on the ceiling before leaving.
From there, the lake’s size and tranquil waters invite you to engage in sports like as boating, skiing, and swimming. Fishermen will appreciate the nationally famous fishing, and if you prefer to rest on a bench, the sunset views are well worth the wait.
There are numerous parks surrounding Lake Kampeska, including a state park, a county park, and a city park, all offering beaches, boat landings, and camping opportunities.
The area also has two golf courses, one disc golf course, and 30 miles of trails that connect the lake to the city. Kayaking and canoeing are particularly popular on the east side, near Hidden Valley, where there is no wake zone.
5. Stepping into the 1880s

If you enjoy history and timeless experiences, the Goss Opera House in downtown Watertown will enchant you. Charles Goss built this historic structure in 1889, and it has been lovingly restored as part of a $5 million restoration.
The room is now a fantastic blend of authentic charm and modern convenience, with a world-class sound system, cutting-edge climate management, and elegant design with stunning lighting. This location preserves memories for future generations, whether you’re having business meetings, family gatherings, or wedding receptions.
Visiting The Goss Opera House is like traveling back in time, where you may indulge yourself in the rich history while enjoying modern facilities. This center of Watertown is more than just a venue; it’s a living piece of history that brings the past to life for those who enter.
The Reliabank Theater at The Goss provides paid performances all year, making it a cultural hub for the city. Walking into the opera house seems like going back in time. The authenticity of the location is unparalleled, from chair marks on the floor left by 19th-century visitors to its completely original structure.
It’s a setting that evokes an extraordinary mood, similar to the legendary Globe Theatre and the Balboa Theatre in San Diego. The attention to detail ensures a connection to history, making it a genuine item rather than merely an expensive replica.
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6. Explore the historic Jefferson County Historical Society

A visit to The History Center is like going back in time, providing insight into Jefferson County’s diverse history and its place in American history. This nonprofit organization, founded in 1850 and located in the heart of Madison, Indiana’s National Historic Landmark District, is dedicated to preserving history. Its purpose is to educate the public through educational programs, exhibitions, and the collection and preservation of historical resources.
The Jefferson County Historical Society, founded in 1879, is dedicated to discovering, collecting, preserving, and promoting Jefferson County’s heritage.
With its remarkable collection of artifacts, documents, and books, it provides invaluable research opportunities for those curious about local history. Located at First Street and Mill Street, near the Visitor Center, you can’t miss the iconic Red Caboose, a symbol of the center’s deep connection to the past.
The museum contains unique exhibits that highlight the area’s rich history, ranging from the Civil War to steam boating and beyond. History buffs can visit the rebuilt 1895 train Station Museum, which houses a precise model of Madison’s early train and even a 1918 caboose.
Visitors can also imagine the past in the General Store, which depicts what life would have been like for Madison’s settlers in 1852.
7. Admire Art at the Redlin Art Center

One of America’s most renowned painters, Terry Redlin, is honored in the Redlin Art Center, a unique location that honors his life and work.
The essence of rural life is beautifully captured in Redlin’s artwork, which is renowned for its evocative depictions of nature. His masterpieces, each of which tells a narrative of simplicity and the beauty of the natural world, will capture your attention as you browse the galleries.
The Redlin Art Center’s free admission, which is available to everyone, adds to its welcoming atmosphere. Visitors can take in the tranquil surroundings with walking trails, picnic spots, and scenic gazebos outside the center. It’s a tranquil haven where you may unwind and establish connections with nature and art.
This is a must-see location in Watertown, whether you come to appreciate Redlin’s classic works or just to take in the peace and quiet.
8. Savor Award-Winning Pizza at Dempsey’s

Dempsey’s Brewery Pub & Restaurant, a local food scene staple, is the place to go for a memorable dining experience in Watertown, South Dakota.
In addition to its award-winning pizza, this restaurant is notable for its traditional pies, which are expertly made by the only certified pizzaiolo in South Dakota. Dempsey’s has gained national recognition for its outstanding flavors, which is not surprising.
Dempsey’s appeal extends beyond its pizza. Beyond pizza, the menu has hearty pub fare like delicious wienerschnitzel and other family recipes.
Every dish showcases a profound passion for comfort food, making it a must-go place for both casual diners and foodies.
The restaurant’s appeal is enhanced by its warm, welcoming atmosphere. A distinctive and comfortable atmosphere is created by the family-friendly decor, which includes flags, photos, and postcards from all around the world.
An unforgettable experience is guaranteed at Dempsey’s, whether you’re dining with loved ones or just taking in the atmosphere.
9. Get Pampered at Harry’s Haircuts & Hot Towels

Go to Watertown’s Harry’s Haircuts & Hot Towels for a unique experience. This distinct location is a great place to unwind because it combines the charm of an old-fashioned barbershop with modern hospitality.
Guests can relax in a vintage barber chair that transports them back in time as they receive a close shave or a new haircut inside the establishment.
You may connect with the essence of Watertown at Harry’s, which is more than just a barbershop. It’s a place that perfectly captures the warmth and friendliness of the town with its innovative offerings and homey atmosphere.
10. Go Rafting on the Black River

Rafting on the Black River in Watertown, New York, is a thrilling experience that adventure seekers should not miss. With more than seven miles of whitewater, this must-try adventure has something spectacular to offer both thrill-seekers and casual adventurers.
The river offers a variety of difficulty levels depending on season. Because of the challenging rapids created by the higher water levels, spring is the best time to go if you’re seeking for a challenge.
The river provides a calmer experience during the summer, making it ideal for beginners or groups looking for an enjoyable pastime.
The Black River provides unforgettable excitement that will leave lasting memories, whether you’re an adrenaline junkie or seeking for a suitable adventure.
11. Shop on Arsenal Street

Arsenal Street, known as the town’s premier shopping destination, is one of the best sites to explore whilst in Watertown. There is something for everyone in this bustling neighborhood, which is home to malls, boutiques, and specialty stores.
You’re likely to find goods that suit your taste and meet your budget whether you’re looking for designer clothing or unique souvenirs.
The experience is what makes Arsenal Street unique, not just the shopping. You’ll find a variety of designs and goods that capture the essence of the area as you meander around the vibrant shopping district.
Take a rest after shopping and savor the variety of dining options, which include both complete meals and little nibbles.
A great place to spend the day is Arsenal Street. It’s a great place to go for both locals and visitors because it mixes the excitement of buying with the delight of exploring. Whether you’re traveling alone or with loved ones, this vibrant neighborhood is sure to make your trip unforgettable.
12. Visit Thompson Park

Visitors who want to take in some nature will find Thompson Park to be one of the most picturesque locations in Watertown, New York. Everyone can find something to enjoy in this recreational area. It’s the ideal location to relax, whether you want to spend time outdoors or take in the stunning views.
A wide range of activities are available in the park. For picnics in the open spaces or leisurely strolls along the walkways, families and friends can bring their favorite snacks. The park’s charm is enhanced by the occasional live performances for people who enjoy entertainment.
Thompson Park’s well-preserved beauty is what makes it so unique. A calm ambiance is produced by the well-kept gardens and quiet ponds.
Whether you’re searching for a relaxing day or just some fresh air outdoors, it’s perfect for all ages thanks to its family-friendly ambiance.
13. Ski at Dry Hill Ski Area

Dry Hill Ski Area is the place to go if you want to spend your winter days in Watertown in an exciting way. It is a popular winter destination that is ideal for both families and outdoor enthusiasts. This ski area has something for everyone, whether you’re a seasoned skier or simply a beginner.
You can enjoy the well-kept slopes that accommodate all skill levels and benefit from lessons to advance your abilities.
Visitors of all ages who wish to enjoy the exhilaration of snowboarding or skiing are drawn to Dry Hill during the colder months, which turns the area into a hub of activity.
The worry of bringing your own equipment is eliminated with the availability of equipment rentals. Both seasoned skiers and those just getting started will love it here.
14. Watch Movies at Regal Cinema

For movie lovers, a trip to the Regal Cinema in Salmon Run Mall is a must when exploring Watertown. It provides an excellent cinematic experience that is difficult to match.
Regal Cinema provides something for everyone with its multiple screens presenting the latest films, whether you’re in the mood for action-packed blockbusters or heartfelt dramas.
You can truly unwind and take in the show once inside thanks to the comfortable seating. The theater’s ambiance is intended to engage you in the movie and make you forget about the outside world.
You can enjoy your favorite snacks while watching the movie in a laid-back environment thanks to the vast variety of concessions available. Whether you’re with friends, family, or just need some quiet time to unwind, it’s the ideal way to pass a few hours.
15. Stroll Along Veteran’s Memorial River Walk

The Veteran’s Memorial River Walk provides an idyllic spot by the stunning Black River for a peaceful escape.
With strategically placed picnic tables, comfortable benches, and observation decks that let you take in the tranquil surroundings, this scenic trail welcomes you to experience nature at its best.
Both locals and visitors enjoy the trail because it is perfect for leisurely walks and quiet reflection. Tourists frequently come here to relax and take in the soft sounds of the river’s flowing rapids.
There is something for everyone here, whether you enjoy fishing or want to watch kayakers glide over the river. The peaceful environment is ideal for spending time outside and reestablishing a connection with nature.
16. Explore Paddock Arcade

The Paddock Arcade is the oldest covered mall in the United States, so if you’re in Watertown, make sure to check it out. This recognizable monument, which was constructed in 1850, offers a unique blend of modern charm and history.
The arcade’s ageless architecture reflects its rich history as soon as you enter, and its vibrant energy creates a lively atmosphere.
A bustling hub with a variety of attractions, The Paddock Arcade is more than just a historical antique. Along with charming eateries serving delectable meals, there are shops selling everything from trendy clothing to locally produced handicrafts. There is something to fit your taste, whether you’re craving a sit-down meal or a quick snack.
This lively area is a must-see because it offers thrilling entertainment options as well. Explore its quaint shops for an afternoon or just take in the welcoming atmosphere that skillfully combines the old and current.